(writes: prof. Ivančica Borić)

Today, we are all, especially children and young people constantly exposed to noise, and this is often a dangerous noise that can significantly affect hearing impairment. Loud projections in the cinema halls, concerts, catering facilities, various outdoor events, even in large shopping malls, street noise, and loud music listening via the iPod and MP3 players - all this requires lowering the volume to a lower level that is more comfortable for everyone acceptable. In the world, 275 million people have serious hearing impairments, and as many as 80 percent of deaf and hard-working people live in middle and less developed countries. The importance of this problem is also related to the celebration of the International Day for Ear and Detection, which aims to raise awareness and promote community activities to improve ear and hearing health.

During childhood, about 25 percent of hearing damage is diagnosed while at least half of the damage can be prevented by eliminating the cause of loss or weakness of the hearing. Early childhood detection is extremely important because of the future development of speech and language of the child. Partial loss of hearing will hit 40 percent of people over the age of 60. If hearing is already damaged, properly installed hearing aids improve communication in at least 90 percent of people.

• • Chronic ear infections, ear trauma
• • vaccination against rubella, measles, mumps and meningitis
• • Low birth weight, neonatal jaundice and lack of oxygen at birth
• • medicines such as antibiotics (gentamicin, streptomycin, neomycin...), diuretics (furosemide, bumetanide, torsemide, etacrylic acid), cancer drugs (cisplatin, carboplatin, vincristine...)
• • hearing loss related to the age of a person
• • poisons present in our environment (mercury, lead, manganese, xylene, lim, butyl nitrite and toluene)

However, one of the most common causes of hearing disorder is a common everyday noise. Excessive but long-term exposure to noise (iPod and MP3 players) causes tiny hearing damage, which with years will couse hearing loss. It is important to note that this type of damage or hearing loss is most easily prevented.

Tinnitus (noise in the ear) is the sound in the ear or head that appears without the corresponding external stimulations. It can be present in only one or both ears, and "we hear" it as a ringing, roaring, ringing, or puffing in the ear. It can be continuous or intermittent, pulsating, high or low. Tinnitus is a symptom, not a disease, which can occur as a result of some conditions and illnesses such as ear inflammation, foreign body in the ear, or side effects caused by certain drugs such as acetylsalicylic acid. Tinnitus is most commonly caused by hearing impairment, impaired hearing cells in the inner ear or hearing impairment, changes in the outer or middle ear (pressure of ear resin on the ear canal), injury (perforation of the eardrum or hearing bones ), otosclerosis (tingling in the middle ear).

Often exposure to noise can seriously, permanently and irreversibly damage your hearing. Whether you are often exposed to the noise of a machine, a dense traffic infrastructure, a firearm, a loud movie in a movie theater, loud music from a playback device, or loud rumbling, your hearing is suffering and irreversibly damaged. Even if we try to avoid the noise, we will probably find it sometimes in a situation where our hearing is exposed to some form of excessive noise. Therefore, it is meaningful and responsible to think about the ways we will protect our hearing in such situations of excessive noise exposure. That is why we have prepared for you an offer of efficient and quality solutions in the form of protective plugs made according to the individual imprint of your ear and fitted with filters according to the type of purpose and your personal preferences.